IP Convergence: Beyond VoIP, Beyond Cost Savings

Just posted a comment on a fellow blogger's post on the Google mobile phone.

In that Google's announcement is not a position against the iphone, but more importantly against Microsoft with their latest announcement of their acquisition of Tell Me. 

Do you know what Tell Me does? 

Well, Tell Me provides a highly scalable Speech Recognition Interactive Voice Response platform for the Fortune 100.  For example, if you call United Airlines you'll experience Tell Me and can tell (no pun intended) that it's Tell me when you hear the gears between you speaking and that platform deciding what you may have said and the next menu prompt that may be associated with your input.

Back to google,  Google is google not only to their brilliant search engine , but more importantly how it makes money.  Google has created a totally automated advertising market between marketers and their markets

Totally automated in the sense that a marketer selects words that are important to their offer and bid against click thoroughs (not purchases).  Have a hot word in a hot market,  pay a lot

They limit their bad collections by requiring marketers to pay upfront where google can deduct the click thorough in real-time.  Don't have enough money in your account, that's ok, google will offer the next higher bidder to the search request.

Brilliant technology working in a brilliant business model.  No people , no bad collections and all to the highest bidder.

Back to Google 2.0,  if you take the Google cell phone that is to be mass marketed and to a market that doesn't use a PC and add the best of google and tell me and you have their next market disrupter.

Google 2.0 = Google Cell Phone + Tell Me like services + Google Adwords will result in game changing play as to how traditional telephone directory services (yellow pages and directory assistance) make their money.

I expect to blog more of this reality in 18 months