IP Convergence: Beyond VoIP, Beyond Cost Savings

While visiting with several individuals a few weeks ago at the Ziff Davis Unified Communications Summit in Seattle, WA I noticed that some people hadn't yet realized the power of one aspect to the overall value of unified communications which relates to presence awareness. That is leveraging presence not just in instant messaging but in other communication vehicles can play an important role in transforming your business impact as an IT organization. As a result I thought I would dedicate this post to help create ideas around things that can be done to assist in helping IT in leading the way.

Here at Global Crossing in an attempt to leverage this core components of Unified Communications in an ongoing effort to incorporate the advantages of collaborative, converged services within our enterprise we've transformed internal applications from static non presence aware to anticipatory engaged communication tools that are supporting contextual collaboration with presence-awareness throughout the enterprise. In this instance presence-awareness (whether someone is available in simple terms and how to contact) is utilizing capabilities including chat, computer-based telephony, conferencing, IP video, and e-mail across tools that leveraged across the enterprise drive in principle more efficacy from consumption and corresponding execution. In fact it is my opinion that since presence has been embedded into our application infrastructure to enhance our collaborative capabilities it is natural to see transformational improvements occur around our "quality of experience" associated to the overall user experience. This is so because enabling enhanced customer experience truly enables the IT organization to drive one more component to our IT organizations transformational success in enabling the business to not only "react" but be proactive by achieving extensibility required within the distribution transparency model required for execution. Said another way the fact that presence awareness has been integrated into our application infrastructure means this action will further enhance our agility to enhance operational efficiency by allowing application "pivots" to be present thus accelerating communication by eliminating in some instances serial cognitive task execution.

As the industry landscape continues to evolve there are a few constants that will remain the same: (1) increasing business demands require more innovative, transformational capabilities between employees, partners and customers and (2) continually driving operational velocity reductions around the cost basis of delivering information technology services is imperative. It is commonly believed by many vendors such as Avaya, Cisco, Intel, Nortel and Siemens as well as software developers such as IBM and Microsoft that presence technology will continue to become an increasingly important tool at driving traditional costs out by attacking the serial nature of traditional work execution thus increasing operational efficiency.

So why is presence so important to Unified Communication services? Presence is important because it can become the intelligent communication application for converged IP communication services such as those demonstrated by our IT organization at Global Crossing. Determining where a user is and how best to reach them in our case by leveraging presence enabled applications that have been integrated into our infrastructure with the "glue" to increase the overall value of our converged IP services brought to the table and help realize substantial business transformation value.Said another way presence-aware applications offered on a converged IP communication service help evolve traditional serial actions of quickly determining and thus engaging with employees regardless of location, modality or scheduling which allows our globally dispersed users to communicate and collaborate in real time providing productivity in a truly global and mobile workforce environment. Combined converged IP communication services with presence technology provide for accelerated collaboration between our employees, partners and customers by knocking down the walls of traditional serial communications and by accelerating communication through anticipatory engagement.

Presence is the value.