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Re: IMS
I don't think that's what IMS is about at all.
But, almost any technology can be used for both good and evil. What many of the new content MVNO's are doing right now is very evil, and they are doing it without IMS. They created a closed environment so that you have to buy your mobile phone and it's service from them in order to get the user experience that they offer. This is quite unlike AOL, who makes their software available for any user on the Internet to get the AOL user experience with the "bring your own access" product that they have.
IMS provides the architecture to enable a custom user experience with "bring your own access," including the ability for the end-user to have an active profile with several running in the background. The new mobile companies have been told that the value is not in providing the user experience, but in OWNING the end user. As long as that business model reigns, the full FREEDOM that IMS could enable will never be realized.