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Cisco versus Apple - Round 2
It's interesting to watch this dance between 2 technology savvy companies.
I'm not a lawyer, but have experience in both patent and trademark areas while working at Harris Corporation and Acterna.
From my perspective, Apple did in good faith attempted to negotiate a license for sometime, but walked away from the table the evening before the now famous announcement at MacWorld 2007.
Apple is playing a game , in which they feel they can show Cisco didn't protect the mark (which trademark owners must) and their use of iphone won't confuse the market.
It is said, it wasn't for money but for interoperability. For the iphone ? or another apple announcement that could be more disruptive to Cisco?
I think it's the later , I think it's all about Apple TV.
The announcement of Apple TV and Apple Inc place Apple right in the middle of your living room, and right next to Cisco's largest acquisition ever, Scientific Atlanta.
Add more fuel to the topic and note that Microsoft has entered your living room with their latest Xbox 360 offering IPTV.
The folks at Apple are smart and they are playing an awesome game.