Companies everywhere are working hard to be “green” – or at least portray themselves that way. This may be a cost savings measure, driven by regulation (e.g. Kyoto compliance), or a pure marketing strategy. The green imperative has come to telecom as well. Current Analysis  has a report tracking Green Market Developments, and computer makers are now competing on power consumption as a critical metric. Cisco has announced an “Energy Wise” program to monitor and control power consumption. The ITU-T has issued recommendations to standardize carbon footprint measurement. But I think these initiatives miss the big picture. Unlike most other industries, telecom can reduce total energy consumption and green house gas (GHG) emissions by selling more of our product. Read more and comment...